Born in 2013 HEROINCULT is the meeting point between three interests: erotica, tattoos, and mass consumption imagery.
Inspired by WWII Nose art gorgeous pin-ups, widely used as a one-of-a-kind "cover letter", HEROINCULT takes them up again and enriches the always worshipped female body to result in new narrative support.
In line with the interests and lifestyle of an 80s kid, muses from the nose art evolve into the 'Heroin Girls', ecchi-styled girls covered with images belonging to pop culture and the mass consumption era.
TV characters, cartoons, bygone day products, trash food, famous brands, celebs and insights of all times converge on the sensual bodies of new era cheesecakes inspired in nineties magazines centerfolds, social leaders of the biggest porn and lust revolution.
Feast your eyes as much as I do while I work with the unique Heroin Girls.
Itōru